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This is a recurring pro-Kremlin narrative on the morally corrupt West which is presented as a justification for Russia's invasion of Ukraine and serves to deflect responsibility for Moscow's illicit actions. Russia's brutal war against Ukraine is absurdly portrayed as a war against the West and as a noble cause of fighting for the benefit of mankind against the "culture of degeneracy, perversion, and pathology."

Western values as well as concepts which are not necessarily linked with Western values and policies but nevertheless attributed to the West in the article are intended to present the West as pernicious, immoral, degenerate, and a threat to traditional values. The narrative about threatened values is one of the most common pro-Kremlin narratives. It portrays the Russian civilisation as morally superior to the Western. Russia uses this narrative to proclaim itself the defender of traditional social and spiritual values all over the world. Progressive Western attitudes about a variety of normative issues, including the rights of women, ethnic and religious minorities, and LGBTQ groups, among others, are often undermined and distorted in pro-Kremlin outlets. Respect for individual choices is often falsely portrayed in the pro-Kremlin media as state policies aimed at propagating and imposing specific actions, such as sex changes on the population.